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Rose Festival

  • location rose valley, kazanluk
  • Date 2023 & 2024
  • event type Incentive trip
 
Event Overview

We had the pleasure of organizing an Insight Trip to the Rose Festival in Kazanluk for a group of travelers from Thailand. This one-of-a-kind cultural journey offered the group an immersive experience in one of Bulgaria's most iconic traditions, the annual Rose Festival.

The Rose Festival in Kazanluk celebrates Bulgaria's centuries-old rose-growing industry, especially known for producing the world-renowned rose oil. The group from Thailand, eager to explore European traditions and agriculture, participated in this colorful event filled with parades, folk performances, and hands-on activities in the rose fields.

Planning & Strategy

Our agency meticulously planned every detail of the trip, including travel logistics, accommodations, guided tours, and exclusive access to key festival events. Understanding the cultural and linguistic differences, we provided bilingual guides to ensure smooth communication, enhancing the group's overall experience. We also arranged special visits to rose distilleries, where participants learned about the rose oil production process firsthand.

Unique Challenges & Solutions

Coordinating an international trip for a group unfamiliar with the region presented logistical challenges. To ease this, we tailored the itinerary to include a mix of cultural exploration and relaxation, allowing the group to fully enjoy their experience without feeling overwhelmed. Additionally, dietary preferences were considered in all meal arrangements, ensuring comfort and satisfaction.

Results

The Thailand group described the trip as a highlight of their travel experiences. They were deeply impressed by the organization, cultural insights, and personalized touches, such as private tours and exclusive access to local artisans. The Rose Festival not only introduced them to Bulgarian traditions but also fostered connections across cultures, making the trip an unforgettable success.

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